News

A hero is gone, but leaves his mark forever

I wanted to chat this week about how you get your business to stand out and create a point of difference. I have touched on this topic before but with the recent passing of Steve Jobs (one of my hero’s) I thought I would talk about, what he did with apple computers has inspired many business owners to invest in creating and taking a different approach to their business.

Apple computers from it’s conception, wanted to do things a bit different. In a market flooded with computer manufacturers Apple wanted to be a leader. No easy task when you were faced with giants like IBM.

When Steve came back to Mackintosh after creating NeXT and Pixar he set about making Apple like no other computer. Apple have created a place in the market and in the mind that no other computer company posses. From the creative design of the first desktop computer to the minimalist design style of the IPod packaging they have created a product range that is unique.

Everything Apple have done can be applied to any business. They are in a competitive field yet stand alone in their approach. Their design is a big part of their appeal. They have created a product that caters for a niche market, the creative community and for the fashion conscious buyer.

Apple realised that people don't just want a hunk of metal that sends and receives emails, but something that is much more. They created a range that interacts with almost every part of your life. From the computer you use, the IPad you carry around and read books off, the phone you carry and the music you listen to on your IPod. A big part of their success comes from their design. Everything Apple design is sleek and stylish. Their packaging design is minimalist to look at, sleek and perfect for their market.

As a small business graphic designer I believe Apple have got to where they are today by leading the field. Aim to be a leader in your field. Think of new ways to create a spot in the mind. Small things like the design of your business cards help you stand out, think creatively, be bold In your approach to attracting new clientele and even the smallest business can be a leader in any field.

Cillian Griffith
Graphic Designer and Web Designer
Mini Design
(your specialist in small business graphic design)