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Why does a small business need a website?

The Internet is an ever-expanding avenue for businesses to pick up new clients. As a small business, your first touch point to potential clients through the Internet will most likely be your website. Whether you are selling underwear or home entertainment centers, people will find you through a search engine. A website can be a very effective means of generating new business when designed and developed properly.

Since the Internet really took off for the average person in the early 1990’s it has become the main method of sourcing products and finding information. By 2007 more than 97% of all telecommunicated information was carried over the Internet. People no longer pull out the golden pages to find your business, they just search a key term to give them the best search result, and if you're not there, you're not getting prospective clients.

Your website is a 24/7 marketing machine, without which as a serious business you are putting yourself at serious disadvantage. Of course, just having a website will not guarantee your small busines results, but by implementing online marketing strategies you can help your website climb to the top of the Google rankings and been seen by millions.

So in conclusion, as small business web designers based in Sydney, your online presence is more important today than ever before. Being seen on the internet adds credibility to your small business and when marketed properly with the use of SEO (search engine optimization) can help drive your online and offline business.


Cillian Griffith
Graphic Designer and Web Designer
Mini Design
(your specialist in small business graphic design)

 

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