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Design V Marketing from your specialist in small business graphic design

The title of this blog suggests a battle, an old argument that has been rehashed over and over again. It has inspired many heated debates with colleagues and professionals in both the Design and Marketing fields but should it be a battle? I was reading an online article yesterday and came across a piece about how a site, if marketed correctly can make the design of the site irrelevant.

I couldn't believe what I was reading, so I set about writing this article to set the matter straight. Marketing is a great tool for your business and provides business with a great weapon for attracting new business but without the proper implementation of their marketing campaign and creative design their campaign will ultimately be unsuccessful. It's a bit like a tank without a cannon, it will go forward and cause damage but is a lot more effective with a gun.

I met up with a client recently who owns a café in Sydney and who has been doing a lot of advertising around the city but with very little success. After spending a lot of money deciding where his banners, posters and billboards would be placed he left little or no money aside for proper design. His campaign was a complete failure because the design he chose was confusing and made his café look like part of a larger grocery store (no names provided). He is now changing the design of all his material to give his café it's own look and feel.

Design and marketing are two individual tools that in my opinion work best when used together. At mini design we personally use our sister company Little Marketing for advice with every client we work with. It is by using design and marketing together that we get the best results for our clients.

So when you are planning your next spend, factor in both design and marketing into your cost and do not leave your design to the last minute. Give your designer time to create the best design for your campaign and you will reap the rewards.

Cillian Griffith
Graphic Designer and Web Designer
Mini Design
your specialist in small business graphic design

 

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