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Adobe Create the web from your specialist in small business graphic design

On Thursday I attended the Adobe Create the Web convention in Sydney. Hosted by some of the brightest minds from Adobe and affiliated companies from across the globe. It was a great day of insight and talk into how Adobe are looking to develop some new ideas into how we as designers, developers and creative's in general can work towards bettering our techniques and the amazing new tools that are coming to facilitate this.

I am telling you about this because when I look at the way Adobe operate as a company I can see many ways in which smaller companies can learn from them and take example of how they go about their business.

Adobe create some of the best know applications for the creative industry including Photoshop, InDesign, Illustrator, Acrobat Reader, Flash and many, many more. Adobe's approach to development is to continually evolve their products to be at the forefront of the creative industry. They are not content with all they have created but constantly look to how they can improve their industry. They do this by constantly evolving and improving their flagship products but also by creating a multitude of other products, many of which are free, to push the industry into continually moving forwards.

If Adobe stood still for any period there would be a hundred companies that would jump up to claim their position as leader of the creative industry, but by working for and with industry leading thinkers and constantly evaluating what will help our industry to do specific tasks faster and easier, Adobe has continued to lead the way and will continue for many years to come.

Each and everyone of us can look at their success and aim to emulate it, by evaluating our own position and company, and seeing how we too can push the boundaries of what we specialise in to create a better working environment for ourselves and our colleagues.

Cillian Griffith
Graphic Designer and Web Designer
Mini Design
your specialist in small business graphic design