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Graphic designers in Sydney all over the new Apple software

Desktop Magazine Online has just discussed the latest Apple news and as small business graphic designers this news exited us. After months of speculation Apple have unveiled iOS 7 at the 2013 Worldwide Developers Conference, and it features a significant interface re-design. The new design was directed by Jonathan Ive, following an announcement last year that he would be taking over from Apple’s former Human Interface Group head Scott Forstall.

According to Desktop, Ive and his team have stripped back the skeuomorphic look that has become a hallmark feature of iOS to date, and updated it with a so-called ‘flat’ design that largely does away with visual metaphors and textures, instead opting for simplified icons, bold colours, uniform typography, and white space.

“There is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation—it’s about bringing order to complexity,” said Jony Ive, Apple’s senior vice president of Design. “iOS 7 is a clear representation of these goals. It has a whole new structure that is coherent and applied across the entire system.”

As Mac lovers and working off Mac systems for all our small business graphic design materials we are quite impressed. To find out more visit http://www.apple.com/ios/ios7/

 

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