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How Google bring traffic to your small business website?

It is important to build a website that is attractive yet user-friendly, however, that’s not the end. People have to visit the website, therefore, we need to drive traffic by utilizing some tools.

A website is never good enough when it does not turn up in the right place at the right time. Where is this right place and right time? It is when someone searches a specific term on his or her search engine, for example, Google.

Google has four tools that can improve the visibility of your website to reach your customers and redirect them to your small business website.

1. Google Webmaster Tools

Upon signing up and link your website to this service, it provides you and your small business marketing consultants or web designer with vast amount of data as well as statistics about your website. This tool improves visibility so as to ensure that people are searching from what they are looking for. Most importantly, it allows you to see how Google view your website, so that you can mend broken links. Other than that, Google algorithms continuously go through all your website to evaluate, access and arrange content to match with search requests. Webmaster also tells you: • The amount of your website Google has indexed • What are the missing pages • Who is linking to your website • The number of times your website appears in searches • The amount of people who have clicked on a link to your website, which is known as CTR (Click Through Rate).

2. Google Analytics

Analytics is a very useful tool in maximizing the chances of your website being listed in related Google searches, which is also known as SEO (Search Engine Optimisation). It tells you what keywords are people typing into the search bar and the amount of related content out there. The types of insight Google analytics are providing are basically what people are searching for and what are they not searching for. The good news about this service is that it is free, unless you are after their premium and Adwords campaigns.

3. Google Places

Just like the name of this service, it literally puts your small business on Google maps. Upon signing up for it and entering a verification code to your place of business, your small business will be a pin on Google maps! Not only that, you can include your contact details, a website URL link and even a introduction of what your business does.

4. Google +

If you asked me to summarise Google + in one word, it would be “Facebook”. However, it is also a bridge that links all your other Google stuff and internet activities together. You can create a personal profile for yourself and a page for your business then link it together! Google + isn’t as simple as Facebook, but, when Facebook first came out, we all took some time to figure how to use it too.

Do utilizes these four tools to make your small business website more prominent and eventually they will aid your business to grow as well as expand.