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Small web designers urge you to follow 6 tactics to brand successfully (Part 1)

The most common misunderstanding about branding is that a brand refers to the products or services that you are selling, the logo of your brand and your website. Branding is actually the way in which your customers perceive about you and how you make them feel by using tools like your products, logo and websites. Branding is intangible.

1. Your brand and business model should go hand in hand.

Other than the products that your business is selling, what else do you do best? Make use of that point and incorporate into your brand strategy. A classic example is Apple. Besides computers and portable gadgets, they are selling proper-designed products that are user friendly. They might not be the best in the market, but they are able to sell their products at a premium price. Find out what your brand equals to by playing the one-word game with your customers. For example, “what is the one-word that pops up to your mind when you think of the brand, Apple?”. It is an easy way to dictate how your customers perceive your brand.

2. Consistency

Always must sure your communication to the customers is consistent and aligns with your brand message. Little things like posting a picture on Twitter, you have to consider what does it mean for your brand. Tying everything back to your brand message is an effective message to differentiate you from your competitors. Enhance and encourage your brand message to your external customers and internal customers – employees consistently, especially, the front line staff that are directly at the point of contact with your customers. But do not just use the one-word answer to convey your brand message! For example, when you think of Volvo, you associate the brand with safety. However, Volvo does not just say they are safe, safe, safe and safe. Instead they talk about how long their cars will be able to last and what features can help to ensure safety. It all aligns back with the brand theme, safety.

3. Emotional or rational?

Go for emotional appeal! Why? People are willing to pay more for the sense of touch and belongingness. For example, Harley Davidson. People buy Harley instead of other bikes because of their emotional appeal that the brand makes the customers feel even though it is more expensive. Customers feel more “close” and belong to the bigger group of bikers with H.O.G, the Harley Owners Group. Connect with your customers before and after a purchase. Discover a way to “move closer” to them. The simplest way of connect with them could be answering their concerns on social media.