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Small business graphic designer in Sydney: tips for product packaging

Product packaging is really important for any tangible product. It serves as a form protection for the actual product inside but most importantly; it is a significant element of branding.

Read on for some practical tips.

Before jumping into the design part, think about the content that is going on the packaging. What do you want your customers to read? Remember, it is only a matter of a few seconds. Thus, it is crucial to use a few words to mention about your unique selling point, if possible.

Certain types of products require certain type of information, by law. For instance, it is a legal requirement for food products to have a list of ingredient that it is used to make. Apart from the legal content, if you have an interesting brand story, put it down too.

What is a 10 out of 10 product packaging design? It has to be practical and pretty. The design should tie in with your overall branding strategy. Also, look at your competitors’ products, and design to set apart from them.

Contact us soon!Based in Sydney, Mini Design is a team of professional web and graphic designers that are strive to work with clients in order to achieve the best possible outcome.