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Small business web designer in Sydney: how to use LinkedIn to your benefit?

LinkedIn is an important professional social platform, and how can small businesses use it to the greatest benefit? Before we move on and commit to using it, you need to consider the fact that if your target market are using LinkedIn as well.

If you are targeting teenagers, don’t waste your time committing to LinkedIn. If you are targeting professionals and B2Bs, read on!

For your information, the general users of LinkedIn are predominantly males that more educated and tend to earn high incomes than other platforms like Facebook and Instagram.

Before setting up a company page, make sure you have a personal page first. LinkedIn is your electronic business card, so put as much effort as when you create your first business card. Encourage your employees to maintain a professional LinkedIn page as well. Then, set up your company page with all the relevant information such as contact details, websites and use quality images that are correctly sized. To stay connected, you need to post content, professional content, of course. Stay active is key. This is really important, remember to include a link in your email signature to promote your LinkedIn page.

Want a professional and appealing LinkedIn page? Contact us soon! Based in Sydney, Mini Design is a team of professional web and graphic designers that are strive to work with clients in order to achieve the best possible outcome.

 

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