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Small business web designer in Sydney: Tips on maintaining a business website


For a small business and startups, investing a website is a relatively costly expense but yet it is necessary. A good website is like a good salesperson who brings potential customers to a business. But again, having a website established does not mean “job done”. You need to maintain it, read on for cost effective tips on how to keep your small business website updated.

Content creation or generation is important for a website. Content does not just restrict to text, images and videos are content as well. Such types of content are interactive and attraction grabbing. Small business owners can easily use a video or a few images to show your business and brand story.

SEO, search engine optimisation, is your business website’s best friend and enemy. Do it well, you are ace your rankings on search engines; do it badly, try finding your site after page 10. Activity is key for every single website. With activity, there comes rankings. Develop a list of SEO keywords - key phrases that your potential customers will type in their search engine to look for the type of products and services that you offer.

After developing those keywords, add them in the back end of the website and use them to create content. Blog is another form of content that you can ‘DIY’. Maintain a blog that provides relevant information to potential clients and at the same time, keep Google happy with activity.

In the business world, practicability is key. At Mini Design, we create pretty marketing materials with the mindset of marketers. Based in Sydney, we strive our best to help every single clients of ours to attain their marketing goals. Contact us soon!

 

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