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Small business web designer in Sydney on getting customers to pick you instead of others

The amount of competition online could be more than offline - how so? Thanks to the websites that allow you to compare prices of a certain product or service with a simple click. Just a few seconds, customers can find out who sells the cheapest and go to the cheapest seller. So the question here is how to not sell the cheapest yet getting customers to pick you.

The answer is to provide value.

Free shipping, loyalty programs, and engagement do add value but it only works with businesses that already have good foundations. For new entrances, what can you do?

Find out your unique selling point and tell customers why what you offer is better than the cheapest. Be clear and precise on what you do best in. For instance, chocolates, there are tons of chocolate brands out there at different price points. But why M&M succeeded by a brand out of the tons of chocolate brand? Because they are chocolates that “melts in your mouth, not in your hand”.

Value added by providing things that others won’t give and also, understand what your customers are fear of and ease those fear. For instance, back in the days, when we all were using the heavy and bulky handphones, none of the brands offered what Apple offered today - one for one replacement within a year. You don't need a spare phone anymore.

Providing information is also a form of value adding. Add a training or support bundle to your product so that in times of need, they can refer to it. This also saves time, cost and effort for yourself.

Lastly, offer freebie that works with for the products that you are selling. Selling a razor? Give free shaving cream then! If you think about it, everything in this article is about ‘giving’.

Based in Sydney, Mini Design is a team of professional web and graphic designers that are strive to work with clients in order to achieve the best possible outcome. Need a logo, branding guidelines or website? Contact us soon!