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Small business web designer in Sydney on increasing more profits on your e-commerce website

Have an e-commerce website but not generate as much as profit as you think? There are a few areas that you can brush up on to increase more profits on your small business online store.

Back to basics, search engine optimisation (SEO) is gets you searchable and up high on the search list. So it is extremely important. If people can’t even find you, how are they going to buy from you? Develop a list of SEO keywords and generate relevant as well as fresh content regularly to push your ranking up. Your love-hate buddy, Google, hates websites without activity and copied content.

According to several researches and studies, a lot of consumers end their online shopping journey on the shopping cart page. It always at the last step, you lose your customers and profits. Thus, what small business should do is to follow up. Send them an email to remind them that they have things left in the shopping cart.

Upselling online is another powerful tool to increase your sales profit. Take Apple as an example, if you are purchasing an iPhone, they will upsell by asking if you also want to buy a cover for it.

Most importantly, be active on social media. According to a study, 70% of the consumers actually research on social media accounts before making a purchase from a brand or business. You “missing-in-action” on social media will only decrease your credibility, thus lose business.

Need some help with your website? Contact us soon! Based in Sydney, Mini Design is a team of professional web and graphic designers that are strive to work with clients in order to achieve the best possible outcome.