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Sydney small business graphic designers explain the fundamental principals of great design

A select few companies, for many years, have used design as their competitive advantage. Apple is a perfect example of this. But the more recent successes of other design-led companies are offering more proof than ever before, that great design yields better results across all departments – from product design to marketing.

In a marketing context, great design isn’t just about making content look fancy, using interesting images and cool graphics.  It’s about bringing form and function together.

Small business web designers explain the basic principals of great design which are based on the following:

  •       Motivate a person to take action - Create desire for your product. Great design will be more likely to motivate a person to convert.
  •       Reduce anxiety - Great design will reduce anxiety towards conversion by addressing concerns a user might have in regards to your product or service.
  •       Create an easy path to conversation - It’s all about removing any obstacles or distractions that may prevent the user from taking action.

These three principles are the foundation of any great design. Our small business graphic designers understand, that by incorporating them in your websites, landing pages and email campaigns, you will ultimately get better marketing results.

Contact Little Marketing today, small business graphics designers Sydney, for advice on how to achieve great, professional designs for your business

 

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