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Sydney small business graphic designers compare logo designs of the soft drink giants

The “Soft Drink Wars” have been raging for over 100 years and with the fizzy drinks occupying such a large market space, what better logo’s to capare the success of than that of the two giants, Pepsi and Coca-Cola.

We aren’t talking about the whole companies themselves, as they both have many other products under their corporate umbrella, but rather the actual cola soft drinks themselves.

Our small business web design company agree with other marketing guru's that the key reason for Coca-Cola's exceedingly higher revenue is all in the success of their branding. In saying this, here we look at their logo.

For over 100 years, Coca Cola have used the same logo, sure there have been minor changes but essentially it has always been that swirly typeface that everyone over the world can recognise. Pepsi however has continually kept up with trends which our small business marketing guru’s know is a big branding “no-no”!

Our small business graphic designers are regularly explaining to clients the need for a memorable logo and the fizzy drink giants are perfect examples. If you were asked to describe the Coca Cola logo, you’d probably say something along the lines of “red swirly letters”. However, if you had to describe the Pepsi logo, you would have to think harder, trying to remember what it looked like the last time you saw it. 

The point is that the branding of Coca Cola is timeless. It hasn’t aged (even in 100 years!) and it still looks great. Because Pepsi have elected to follow design trends, every several years, they have to roll out a refreshed logo design!

When a logo, our small business graphic designers in Sydney recommend a timeless style. Sure there can be an element of current trends, however nobody wants to keep re-designing their logo every time there is a shift in design style. Just like Pepsi, you can’t keep refreshing your design and make it instantly recognisable.

If your are after a professional, attention grabbing logo that will stand the test of time, contact our small business graphic designers in Sydney.

 

 

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