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Small business web design company explain the basic elements of a good web design

In order to come up with a great web design that is both visually and technically appealing, there are particular elements that simply must be incorporated.

Our small business web designers in Sydney explain 4 key areas we address when designing a website:

Colour is key in all mediums of graphic design work and websites are no exception. Colour is of the utmost importance to your brand and it can mean the difference between attracting and converting customers or driving them away to find a more visually appealing site. A black and white website may work for certain niches like photography websites, but it is always better to raise the appeal of a website using colours in a creative way.

Texture is one element that can help provide your website with a feeling of a depth. Various textures, whether natural or artificial may be used in such a way to brings out the content given on the website and makes it look more appealing.

Shape is responsible for the creation of an enclosed boundary in the overall design, and designers may experiment with any shape they deem to be suitable whether abstract or geometrical.

Direction is the element of a web design which is responsible for lending it movement or motion. A good web design is one which automatically makes our eyes move from one area of the website to another, according to relevance or hierarchy.

For a beautiful and functional responsive website design, contact our Sydney small business graphic design company today.