Small business web designers in Sydney on the importance of responsive web design

Have you ever looked up a website on your mobile, ready to make a purchase, only to be frustrated that you can’t easily navigate the site as it doesn’t even seem to fit into your screen? Our small business graphic designers explain that this is because the website you are viewing isn’t responsive, it looks distorted and no matter how much scrolling you do it’s almost impossible to get where you need to be.

Responsive web design is an approach whereby a designer creates a web page that “responds to” or resizes itself depending on the type of device it is being seen through. The point is: with responsive design, the website automatically adjusts based on the device the viewer sees it in so you have one site with elements that respond differently when viewed on devices of different sizes.

Responsive sites use fluid grids. All page elements are sized by proportion, rather than pixels. So in simple terms, if you have say 3 columns, you wouldn’t say exactly how wide each should be, but rather how wide they should be in relation to the other columns.

Our small business graphic designers in Sydney recommend to check your website traffic (Google Analytics) and you might just be shocked at how many visitors are getting to your website through mobile devices.  Your visitors are using their mobile because they are on the go and in a hurry (as is everyone these days), so if they find it takes too long to get to where they need to be on your site, they will quickly lose interest and move onto one of your competitors.

Our Sydney smalll business graphic designers can’t emphasise enough the need for every business to have a professionally built, responsive website. Coming into 2017, it’s simply detrimental to the success of your business.

Contact our team at Mini Design to see how we can help you with your website.