BMX Mini Wheelers

When BMX Australia approached mini design to create a new logo for their new Mini Wheelers brand, we knew with our experience as small business graphic designers in Sydney we were a great fit.

We set about designing a character or set of characters to represent that new brand. As the Mini Wheelers brand is aimed at 3-5yr olds we wanted to create something that would appeal to kids. After a number of concepts been mocked up we finally chose our set of characters.

Affectionately called Dex and Lex they are now rocking BMX tracks nation wide :) 

As small business graphic designers this was creatively a fun project.